Search Engine Marketing Brings Christmas Early to Online Retail Business
(PRWEB) December 17, 2004
An outsourced search engine marketing campaign brings festive joy to online retail business ChristmastimeUK. Managing Director, Alfred Rose is jubilant about the ROI (Return on Investment) from PPC (Pay Per Click) and SEO (Search Engine Optimisation) achieved by leading UK SEM Neutralize.
Within two months of taking over the search engine marketing activity for ChristmastimeUK (http://www.christmastimeuk.com), Neutralize had achieved 985% ROI (Return on Investment) from PPC (Pay Per Click) and an astonishing 2340% ROI from SEO (Search Engine Optimisation).
Using their end-to-end Pay Per Click bid management and tracking system, Neutralize were able to make controlled business decisions about the ChristmastimeUK campaign. They were able to quickly identify keyphrases, which were not converting and remove them from the campaign, while increasing CPC (cost per click) and rankings for keyphrases that did convert, ensuring the efficiency and high ROI of 985% for this campaign.
Neutralize??s PPC Manager, Caroline Bielby said: ??Spend on seasonal campaigns can easily spiral out of control if not managed properly. On the run up to Christmas, festive keyphrases tend to be high volume so good tracking tools and daily campaign management is essential to ensure that every penny spent has the best chance possible of converting into a sale??.
Caroline continued; ??By the second month of the PPC campaign, we had almost halved spend while sales numbers and revenue had soared to over double the amount of previous months??.
The PPC campaign was ran through the three main search engines: Google, Overture UK, and Espotting. Google generated the highest volume and value of sales. However, Espotting performed exceptionally well, generating over 25% more sales revenue than Overture UK.
ChristmastimeUK??s Managing Director, Alfred Rose said: ??For several years we have been happily running our own campaigns but because of the time involved with running them efficiently we decided to find a partner to take the job off our hands. We targeted three companies and were happy to select Neutralize?? he continued ?Since taking over our campaign we have seen strong sales growth and a much more efficient use of our CPC budget which I am delighted with??.
ADDITIONAL INFORMATION:
Neutralize have also optimised the site and are carrying out ongoing algorithmic search engine optimisation and reporting.
PPC & SEO work conducted alongside each other to ensure maximum coverage on SERP (search engine results page) real estate, which in turn results in high revenue generation and imrpoved ROI
Three month targeted PPC campaign and six month SEO campaign
About ChristmastimeUK
http://www.christmastimeuk.com
Contact: Alfred Rose
Christmastimeuk based in Lincolnshire is now one of the leading dedicated Christmas companies in the UK. It has many sides to its business from corporate decorating, the supply of fresh Christmas trees and on line and retail selling. It has developed its web site http://www.christmastimeuk.com over 5 years and is now the leading Christmas web site in the UK.
The business is owned by two brothers Alfred and William Rose who as well as being in involved in the Christmas business are also involved in agriculture. The business was formed over 25 years ago when a small awkward corner of a field that no large modern agricultural machine could manoeuvre into, was planted with Christmas trees. The business now has over 300,000 trees under its management, along with 3000 Christmas
lines sourced from Europe and the USA.
With increasing sales over the internet and the popularity of decorative lighting in the home, Christmas at least in this small corner of Lincolnshire has become a 365 day business.
About Neutralize
http://www.neutralize.com
Tel: 0870 0630707
Contact: Nigel Townend
Neutralize is one of the UK??s leading full service search engine marketing agencies. An Overture Accredited SEM (Search Marketing Company), UK Premier Affiliate to Atlas OnePoint(GoToast) and also a Contributor Member of SEMPO (Search Engine Marketing Professional Organisation) http://www.sempo.org the global body representing members of the search engine marketing industry. Clients include the Houses of Parliament, Asserta Home, OCRA and the Eden Project.
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