Every business that is starting out needs a Business Plan. An Online Business Plan is not a lot different in many ways from any other. It covers the strategic decisions needed when a business is going Online. There are two categories of such plans. The online plans of ?Traditional? business ? those that always operated without the Internet. The other category covers the Business plans of organisations that intend to operate solely Online.
Probably, the largest category of Web presence is in that of ?traditional? industries. These are organisations that essentially operate in the ?real? world. They need ?bricks and mortar? shops or forecourts, or offices, open to the public, in order to function. Most of these now have Web sites and use e-mail to communicate with customers and supplier. But the Internet is just a part of their Marketing mix.
The second category is a different paradigm altogether. This is a category of individuals or businesses that have decided that they can operate more or less entirely via the Internet. Well-know examples of this type of business are successful Internet companies like Amazon and e-Bay. Apart from companies like these there are many small Internet businesses effectively making a good profit Online.
Because in any business, Image is central to success, carefully setting up an Internet presence for the ?traditional? category is very important. For the second category it is literally a matter of financial life or death. If the web presence of an ?Online only? doesn?t work, the business fails.
Anxious to get to the stage ?being Online? and selling, many potential Web business people rush, or entirely skip over doing market research. What?s the point in going into the Online market only to discover that the Web is saturated with the kind of product you are selling. Or that most competitors are huge companies. Or that they all charge a lot less than you could afford to.
Let?s assume that the answers to these questions lead the entrepreneur to decide to go ahead. Then the next big question is; by what name is the business going to be known. This is vital, because it?s very difficult to change this down the line. The prospective Online business person should think long and hard about this.
Of course the Website is the kernel of any Online Business. You can get one free as a sub-domain of many big web companies. These don?t look as professional as one with your own unique domain name. It?s worth the extra expense. Equally valuable (unless you are a Graphic designer) is to get some professional advice on the visual aspect of your Website.
You next decision is how you sell and get paid for your product or services Online. There are many ways of having a ?shop? on your website. There is a cost to you in doing that, but it?s not huge and it?s worth it. It also means that you immediately have a way of selling Online that allows your customers pay you, even with their credit cards, without you directly having to make arrangements with any credit card company.
Do a ?test run? of the way your business will operate before you open to the public. This way you will eliminate many irritating problems that always crop up especially in a start up operation. Make sure you know how much stock you need. Not much point in having orders you can?t service on time. And make sure you have a policy on how to deal with complaints and returns.
How thoroughly you research and build your Online Business Plan, is the key to success or failure. In that regard, it?s the exact same as any Business Plan. With the Online Business, you don?t have to make plans about where your ?shop? is located. In fact, it?s everywhere. Indeed you, as manager, can plan to be anywhere too. As long as you have access to the Internet.
Find those online business tips to success by looking online. There you will learn many techniques for online business that will help you out. Go online now and learn more.
Source: http://firstseoservices.com/online-marketing/online-business-with-seo/
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