Local Mobile Marketing ? Top 5 Tips for Small Business | Inbound ...

Local Mobile Marketing – Top 5 Tips for Small Business

Article by Sunil Nat

Mobile marketing ? it?s not only for big brands, but also for small businesses. Mobile marketing has become the new way of promoting in small business marketing. It?s great and helpful for securing business with local customers and also with national and international customers. It can save you way more as compared to other PR, promotions, and advertising channels.

The Local Mobile Marketing Universe: Any type of local business can benefit from mobile marketing. The most searched business in mobile marketing are: restaurants, retail shops, sports, weather, news, financial information, and events/concerts. You can use local mobile marketing to connect with consumers in many ways.

Keep an Eye on ?Siri,? the SEO Game-changer: Plenty of small business marketing opportunities are available and you need to be aware of game-changing new technology. In the mobile marketing realm, it?s the?Siri? ? the buzz-worthy personal assistant app for Apple iPhone 4S. Voice-activated, Siri can handle a multitude of tasks whenever the user gives a command. While voice recognition exists on other mobile phones, Siri takes it to new heights. It?s different from all of the other apps on a user?s iPhone 4S to find and execute whatever the user requests.In other words, Siri never uses a search engine. If your business is search-engine reliant, Siri will never discover and recommend you. Even those who?re up-to-speed on local mobile marketing techniques are planning for the possible shift.Siri App vs. Local Search Engine Traffic To be sure, Google, Android, Blackberry, and others are working to develop similar non-SEO search technology. The implications for those concerned with small business marketing:

• Start resizing your small business marketing mix. Fewer people will be typing your keywords into search engines. Instead, they?ll use Siri-like technology, which only recognizes businesses connected to some type of mobile application.• Web-based pay-per-click (PPC) ad campaigns will generate fewer sales leads. With Siri making it unnecessary for users to use search engines, there?ll be fewer people viewing the PPC ads on the search results pages,• Having little to no mobile presence may cost you heavily. Diversify beyond desktops and SEO now, to both protect and grow your business.

Mobile Marketing: If you?re new to local mobile marketing follow the steps now to make your business more discoverable:1. Make Your Website Mobile-Compatible ? As an entry point, get your website optimized for mobile phones. It?s easy to make your website mobile friendly.2. Join Mobile Directories ? Getting listed in a few mobile directories easily puts your business ?on the mobile map.? The new Google Places offers one such opportunity. 3. Create a Mobile Website ? Soon, every business will need two versions of their website ? one for computer users, the other for the mobile crowd. Services such as Mofuse and Mofuse Premium offer mobile site design services.4. Build Traffic with Location-based App Marketing ? Many local retailers, restaurants, charities and nightclubs tie-in with apps like Foursquare and Yelp to attract mobile customers.5. Start Mobile Advertising ? Local mobile advertising on Google is a low-cost way to reach more customers. Bid only on what you?re willing to pay, either paying per click (PPC) or per phone call from a prospect.

To better meet the mobile crowd?s needs, pay keen attention to your mobile. You might learn that mobile customers are bouncing off your site in droves. If so, how much longer can you continue missing out on this potential revenue?

About the Author

The author have 5 years of experience in article writing. Currently he is writing on SME, small and medium enterprises and Finance News in India.

Clark Gilbert, President and CEO of Deseret Media, makes a presentation on disruption in media at Borrell Associates? Local Mobile Advertising Conference in Dallas, TX, on Sept. 28, 2010. To see the full video ? www.borrellassociates.com

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