HootSuite Kicks Off International Expansion, Swoops Into London, Looking To Hire 50 By 2013

Social media management services are big business at the moment, with Oracle and Salesforce snapping up a number of properties in the last couple of months. And now, in their wake, HootSuite, one of the larger independent social media management companies, is expanding internationally. A new headquarters opening today in central London will be Hootsuite's first office outside of its home base of North America -- specifically Vancouver, Canada. The news comes on the heels of HootSuite reportedly looking to raise $50 million at a $500 million valuation in May 2012, with the company more officially picking up $20 million at a $200 million valuation in April. Taken with Oracle's acquisitions that included Vitrue for $300 million, and Salesforce's buys that have included Buddy Media for $800 million, all this points to several players honing in on a business opportunity to meet the enterprise's need to get a grip on social media.

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