Apple wants to crush the Steve Jobs action figure? Good.

Putting aside any questions about just how far the upcoming Steve Jobs action figure falls into the uncanny valley, you have to admit it?s audacious. And detailed: It includes two pairs of glasses, a complete outfit (turtleneck, glasses, and sneakers), a designer chair and a ?ONE MORE THING? backdrop in case you want to get out your Andy Ihnatko action figure and play WWDC at home. So why is Apple trying to block its sale? The narrow legalistic answer is that the use of Jobs? likeness violates Apple?s IP rights. That?s Apple?s argument, anyway, and while it may be legally shaky, the threat alone was enough to knock down a previous attempt by a different manufacturer. In Icons, the Chinese company behind the current model (for delivery next month worldwide), seems less inclined to fold, or at least more inclined to ride the free publicity train a while before it does.

I have to admit I find Apple?s high dudgeon sort of cheering. There?s been a lot of chatter since Jobs died about the founder?s DNA being baked into the company, but how true that is remains an open question. And now we have a clue: Jobs? famous control-freakery survives him, as does his lawyer-wielding bluster. This may be a silly little thing, Apple may win, In Icons may decline to faint dead away in sheer terror ? I don?t really know. All I know is, I?m an old fanboy and that makes me an inveterate tea leaf reader. What these tea leaves tell me is that at least one essential aspect of Apple?s character remains crankily, fussily intact.

Source: http://www.forbes.com/sites/billbarol/2012/01/06/apple-wants-to-crush-the-steve-jobs-action-figure-good/?feed=rss_home

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