A Million Developers On A Million Keyboards: Ecosystems Require R&D Density

Walking around CES this week it's easy to see the future: just look at the components being sold in the nether regions of the show. These include specific things - Bluetooth powered electrical cords, for example - and "pieces" like smaller motherboards, cases, and materials. When planning a launch line-up, major manufacturers peruse catalogs of potential hardware and materials solutions to decide what to create next, then task their hardware designers to choose the proper parts in order to build in the features that meet their initial requirement. Does this TV need a 64-inch LED backlit screen? Four HDMI ports? A blue bezel? Designers figure out which parts fit where and place their parts and assembly order. It's been like this for decades. When I write that Samsung could be the next Apple, I meant that Samsung seems to have finally bucked this trend, at least in part. The problem with the above shop-design-build process is that there is little synergy among various business units. The mobile guys have a certain menu from which to pick while the TV guys have a different menu. The phone OS has always been different than the TV "OS" (really UI, but TVs need a little code in them). Work may be duplicated multiple times, even from year to year.

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