3 Tips for your website - Real Estate Marketing for Agents

Provide Valuable Content

People are looking for unique information. They want to know about the towns! They want to know about the communities within the market. They want to know what it is about you that makes you the best Realtor to work with. This usually revolves around your insight into the home buying/selling process, how customer focused you are, what types of services you offer them, and in general, how well they will get along with you.

Template websites don?t build rapport. To do that, you need content ? and I mean content that conveys your personality and content that showcases information on the market you service. Sites shouldn?t be about why you are number 1, but should give helpful advice and tips on little things like problems sellers might encounter if a buyer is nitpicking about a tiny problem with the house or information about what the neighborhood is like and how it has changed over the last 10 years.

Build Rapport

Think of it this way, if you take listings, your job is to assist the seller in obtaining the highest price possible for their property. To do this, if you are going to advertise their home on your website, you want potential buyers to visit your site.? From a buyers point of view, what do you need to include on your site to get them interested and motivate them to take that next step? Requiring them to fill out a form that promises they will only do business with you isn?t going to work, but educating them about the area, and at the same time, adding some personality into your writings will.

Design Your Site With Visitors In Mind

You?ve got to get into their situation. Some companies sell generic, template sites that use frames or are difficult to navigate. Others actually have ads to other vendors on their websites ? why would you want to drive traffic away from your site?? If a website company offers to design your site for free as long as you pay a hosting fee, there?s a good chance they?re making money from the site somehow, and displaying other people?s ads on your site is one way they go about doing that. Sites that have numerous pop ups annoy users as well.? Effective websites profile users ? meaning that before you start building the site, you ask who is most likely to visit your site. What types of information would they be looking for? What do they do in their spare time? As a career? What are their goals and aspirations? Where do they see themselves in 5-10 years?? You?ll probably have a number of different people visiting your site for different reasons. Your site should answer their questions and address their problems as quickly and easily as possible ? in their language, tone, and style.? By following the guidelines listed above, you?ll increase the effectiveness of your website and give prospects a reason to return.

Written By: Tricia Andreassen
Tricia Andreassen is the CEO/Founder of the number 1 web strategy company for the Mega agents in the industry, Pro Step Marketing, Tricia has inspired and trained thousands of Realtors on how to market themselves effectively through shifting times. Click Here to visit Pro Step Marketing and Join the ranks of leading real estate professionals who Step Out From The Ordinary to achieve exceptional results.

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